MS-68 Solved Assignment

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Q. Discuss the importance of Marketing Communication in effective marketing of a firm’s offering
Answer. Marketing communications is essentially a part of the marketing mix. The marketing mix defines the 4Ps of marketing and Promotion is what marketing communications…..

Knowing that communication is part of the marketing mix but also your entire company message, you need to think about what that message will be and think about it seriously. As an organization you should all be delivering the same message and the same ethos…….

This message that you are communicating to the customer is the one that will stay with them and if across the board in all departments and areas that message is a positive one, then your customer loyalty and a positive cognitive brand connection will grow……

Q. What do you understand by creative consideration in advertising campaign? Select two recent examples of your choice where the role of creative consideration has largely contributed towards the success of the brands.
Answer. Creativity is the process of bringing something new into being. Creativity requires passion and commitment. There are many reason why creativity is important in advertising campaign. ……

Indian Advertisements have a larger and more diverse audience than any other country. Having to reach out to people of various ethics, languages, religion and cultures and of course, promote the campaign/product/service. Keeping up with the humor and cultural sentiments…….

Q. What do you understand by the term “Media” in the Indian context? Why it is increasingly becoming a challenging task for advertiser to decide on the media options.
Answer. Media is various means such as billboards, magazines, newspapers, radio, television, and internet by which promotional messages are communicated to the public using words, speech, and pictures. In other words, it is the mix of mediums that carry the advertisers…. Get Ignou Mba MS-68 Solved Assignment

In addition, the emergence of new media options has created new opportunities as well as challenges for them. Television, the most powerful among all the media, is changing at a rapid pace. From a single, state-owned channel, Doordarshan……

These market drivers are forcing marketers to look beyond traditional media. Companies are following consumers and have started increasing media spends in non-traditional media……..

The problem of media selection is complicated because not only is it necessary to choose among major media types, such as newspapers, bill boards, magazines, radio, and television……..

Q. Do you think that the role of advertising agency is changing and extremely becoming complex.
Answer. With the demise of the commission system, advent of social media, and the need for interactive talent on staff, advertising agencies have had to redefine themselves and add many ……

I think that now consumer-empowerment exists; it's grander and more complex than ever before. Because of that clients are looking for ideas that are sometimes not in the normal traditional context of agencies ……

The pendulum is starting to move now and they are looking for those that can put it all together and be accountable from a brand standpoint, as well as from a messaging standpoint….. Download Full MS-68 Ignou Solved Assignment Management of Marketing Communication & Advertising for July-Dec.

Traditionally brands have broadcast their messaging to consumers with the help of their strategic and creative partners, advertising agencies. This relationship operated on the long-standing premise…….