Soft Copy: Yes
Downloadable File: Yes
Ms-66 Marketing Research Question and Answer
Course: Master of Business Administration
Fully Solved: Yes
MS-66 Solved Assignment 2021 – Marketing Research
1. a) Explain the meaning and importance of marketing research in the decision making process. Illustrate.
b) What are the two methods of conducting marketing research that firms can consider? Discuss the problems/ challenges that firms face in conducting marketing research in India.
2. a) What is research design? Explain the concept and importance of research design in the context of marketing research problem.
b) Explain the term data collection. Discuss the different types of data needed for marketing research. Evaluate the merits and demerits of each type of data.
3. a) With suitable examples discuss briefly the various methods of probability sampling that is available for a researcher.
b) When and why the four types of attitudinal scales are used in marketing research. Explain each of these scales with suitable examples.
4. a) In what situations Qualitative and Qualitative research is used? Discuss with suitable examples.
b) Write an essay on the application areas of marketing research in India.