MS-66 Solved Assignment

Old Samples – Ignou MS-66 Solved Assignment

Q. Discuss the importance of Marketing Research in the current business environment.
Answer. Marketing research is "the function that links the consumers, customers, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions…..

Toying with a new product idea, wanting to boost up your sales or planning to launch a new product, the importance of marketing research has grown unprecedentedly…..

Research helps the marketers to make a decision about the product or service. Sometimes a marketer might believe that the new product or service is useful for the customers. However, research may show that customers do not need a product…..

With an understanding of the customer, competitors, products and the overall industry needs, this research can equip the management with the power to make better decisions. However, the importance of marketing research…..

Q. Explain the relationship between Data and the Research Process.
Answer. The actual research process is approximately six steps; identifying the research topic, defining the research problem, determining how to conduct the research or the method……

Primary data is the data which is collected first hand specially for the purpose of study. It is collected for addressing the problem at hand. Thus, primary data is original data collected by researcher first hand……

The following outlines the steps of the data research process
1. Define the Research Question
2. Define the Type of Data Needed…..

Q. What makes Sampling significant in marketing research studies?
Answer. Sampling is concerned with the selection of a subset of individuals from within a statistical population to estimate characteristics of the whole population.

Sampling can be thought of as taking a portion of the whole and studying that portion to make estimates about the whole. We use the fundamentals of sampling in many of our everyday activities…… Get Ignou Mba MS-66 Solved Assignment

Sampling plays an important role when there are short time frames for gathering the needed information. These time frames are more likely to fit into the decision time frames of the users of the new information. Sampling plays a significant role in the process of identifying……

Q. In what situations Qualitative Research is relevant. Explain two methods of conducting Qualitative Research
Answer. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior…..

Qualitative research is a powerful diagnostic tool, well suited to complex issues…..

Focus groups
Sometimes it is preferable to collect information from groups of people rather than from a series of individuals. Focus groups can be useful to obtain certain types of information or when circumstances would make it difficult to collect information using other methods to data collection…….

Observation
It is a technique that can be used when data collected through other means can be of limited value or is difficult to validate. For example, in interviews participants may be asked about how they behave in certain situations but there is no guarantee that they actually do what they say they do. Observing them in those situations is more reliable…..

Q. Elaborate on the strategic importance of Questionnaire in conducting market research studies.
Answer. Questionnaires are commonly used as a part of market research to collect data that is specific and crucial to the success of a business venture. Without doubt, questionnaires…… Download Full MS-66 Ignou Solved Assignment Marketing Research for July-Dec.

The quality as well as the structure of the questionnaire determines the effectiveness of the questions contained therein. If a questionnaire is improperly structured, the results so obtained…..