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Course: Master of Business Administration
Question and answer of MS-65 Solved Assignment
Marketing of Services
MS-65 Solved Assignment 2021 – Marketing of Services
1. Explain the importance of physical evidence for the following:
(a) A distance education institute
(b) A hospital
2. Why do customers switch service providers? Can you do anything as a marketer to prevent the customers from switching? Discuss.
3. Explain how important it is for hotels to use ‘promotions’ during these pandemic times. Identify possible sales promotion schemes they can offer.
4. Explain the Gronroos Model of service quality, taking the example of a restaurant.
5. Explain the product support services that a car manufacturer can provide to its customers for gaining competitive advantage.
6. How is information search behaviour different in case of services as compared to goods? Explain giving suitable examples.