Soft Copy: Yes
Downloadable File: Yes
Course: Master of Business Administration
Question and answer of MS-65 Solved Assignment
Marketing of Services
MS-65 Solved Assignment 2022 – Marketing of Services
1. Discuss the international scenario of role played by services sector in national economies. Do you feel India is following the trend displayed by developed economies in this regard? Discuss the theories of motivation, and types of motivational conflict.
2. What are the basic differences between pricing of goods and pricing of services? Does characteristics of services influence their pricing? Discuss.
3. Using SERVQUAL scale, create a questionnaire for a service firm that you patronize or are familiar with.
4. What are the implications of core, facilitating and supporting services for marketers of education? Discuss the concept of an augmented service products with the help of examples from the educational services..
5. Write short notes on following
b. Branding of Financial Products
c. Positioning of Advertising Agency