Title: MS-64 Solved Assignment 2022
Course Code : MS – 64
Course Title : International Marketing
Session: January 2022 and July 2022 sessions
Assignment Code : MS-64 /TMA/JAN/2022
Coverage : All Blocks
University: IGNOU
Course: Master of Business Administration
Language: English
Soft Copy: Yes
Downloadable File: Yes
File: PDF/Zip
Economy version
Last date of submission for for IGNOU MBA Assignment ms 64 is January 2022 session is 30th April, 2022 and for July 2022 session is 31st October, 2022.
MS-64 Solved Assignment 2022 – International Marketing
1. What are the reasons that promote international business concerns to invest in foreign lands? Discuss.
2. Enumerate the elements that make up culture. Why is an understanding of different cultures important to an international marketing manager?.
3. Briefly explain the EPCG scheme as envisaged in the current Export Import Policy.
4. What are the relative advantages of standardization/adaptation of an international advertising programme.
5. Outline the procedure for conducting international marketing research, giving suitable example.