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Course: Master of Business Administration
Question and answer of MS-63 Solved Assignment
MS-63 Solved Assignment 2021 – Product Management
1. Distinguish between convenience, shopping, and specialty goods giving suitable examples.
2. How can you use ‘Attribute Analysis’ to generate new product ideas for a toothpaste? Discuss.
3. Taking the example of a product of your choice, explain how a company’s marketing mix strategy may vary depending on different stages of its product life cycle.
4. Taking the example of packaged fruit juice, explain the alternative bases available to the marketers for its positioning.
5. Explain the factors that can be responsible for the failure of a new product, giving suitable examples.
6. Discuss the importance of packaging for a marketer of consumer goods.