MS-612 Solved Assignment

Old Samples – Ignou MS-612 Solved Assignment

Q. The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian economy.
Answer. Retailing in India is one of the pillars of its economy and accounts for 14 to 15 percent of its GDP. The Indian retail market is estimated to be…..

The growth of modern retail is linked to consumer needs, attitudes and behaviour. Rising income levels, education and global exposure have contributed to the evolution of the Indian middle class. As a result, purchasing and shopping habits have been inculcated and are increasing day by day. Historically, Indians have not been the ones to splurge on luxury items……..

Increasing number of nuclear families, easy financing options, increase in the population of working women and emerging opportunities in the service sector during the past few years have been the key growth drivers of the organised retail sector……

Q. Discuss the importance of Marketing Research in retailing
Answer. Retail marketing research implies the following steps: the definition of the problem to be enquired, secondary data examination, data examination, solution proposal and solution implementation……

There is no doubt about the importance of market research. To prove this statement, let’s view why you should research markets. Market research is important for your business because…….

Market Research and Competitive Intelligence (CI) allow managers to track competitive developments and to develop strategy accordingly……..

Q. What makes Locational Decisions strategic in Retail Business?
Answer. Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex, costs can be quite high, there is often little flexibility once a location has ……. Download Full MS-612 Ignou Solved Assignment Retail Management for July-Dec.

The following factors play a significant role in the selection of a particular city for starting or relocating an existing retail business:

Size of the city’s trading area: A city’s trading area is the geographic region from which customers come to the city for shopping. A city’s trading area would comprise its suburbs as well as neighboring cities and towns. Cities like Mumbai and Delhi have a large trading area as they draw customers from far off cities and towns…….

The retail potential of a city also depends on the purchasing power of the customers and its distribution networks in its trading area. Cities with a large population of affluent and upper middle-class customers can be an attractive location for stores selling high-priced products such as designer men’s wear. …….

The choice of a specific site is particularly important. In central and secondary shopping centre, non-anchor sores depend on customers coming to the market and the traffic generated by anchor stores. The large stores in turn……

Q. What are the various steps involved in the design of an effective Integrated Marketing Communication Strategy
Ans. Integrated marketing strategies take advantage of a combination of communication tools and media to spread a message. By combining various tools, marketers are able to ………

The channel must be appropriate to carry the message to the target audience. For pharmaceutical companies, their sales people are the most effective channel………

Companies have limited budget, so they need balance expenditure among advertising, sales promotion, public relation, sales force and direct marketing. The relevant……

Q. What do you understand by the term Sourcing? Elaborate the issues and challenges involved in sourcing merchandise.
Answer. Sourcing is a word which is synonymous with procurement. In context of retailing sourcing means procurement of merchandise so as to make it available to the customers in a retail outlet. Now a days, retailers’ has en-cashed on the IT implementation and…… Get Ignou Mba MS-612 Solved Assignment