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Ms-612 Retail Management Question and Answer
Course: Master of Business Administration
Fully Solved: Yes
MS-612 Solved Assignment 2021 – Retail Management
1. (a) Define retailing. Discuss the scope and prospects of retail sector in the current Indian context.
(b) What are the various business activities that a retailer undertakes in catering to the customer?
2(a) Explain the role and relevance of marketing research in retailing. Elaborate on the possible areas where marketing research can be used.
(b) Why location decisions are important in retail business? Explain the influencing factors that help in deciding a specific location. Pickup any suitable example of your choice and discuss.
3(a) Explain the term retail mix and merchandise mix with suitable illustrations. Discuss the various factor affecting merchandise mix decisions.
(b) Discuss sourcing as a critical function of every retail business irrespective of the nature and size of the business. Substantiate.
4(a) Discuss the key considerations used while assessing Human Resource requirement for any retail organization that you are familiar with.
(b) Distinguish between store vs. non-store retailing with suitable examples. Explain catalog retailing and the various guidelines that a retailer should follow for its implementation.