Soft Copy: Yes
Downloadable File: Yes
MS-611 Rural Marketing Question and Answer
Course: Master of Business Administration
Fully Solved: Yes
MS-611 Solved Assignment 2021 – Rural Marketing
1. What do you understand by the term ‘rural markets’? What are the implications for an FMCG company wanting to enter rural markets, in terms of
(a) its rural product mix
(b) its pricing strategy
2. Explain the role of Melas and Haats in rural distribution.
3. How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.
4. What are the major objectives of sales promotion? Suggest rural sales promotion methods for the following products (any two)
(a) Tooth powder
(c) Cooking oil
5. Discuss the impact of technology on rural marketing.