MS-611 Solved Assignment

Old Samples – Ignou MS-611 Solved Assignment

Q. Briefly discuss the rural economic and technological environment. How do these environmental factors affect the marketing decisions and opportunities in case of banking services?
Answer. In Indian Rural Society, different villages are the units and they have geographical, moral and other types of structures. Their behavior pattern, there believes ideas, faiths etc. are also different from one……

The rural consumers have been drawn into the saving habit in a big way. The commercial banks and the co-operative have been marketing the saving habit in the rural areas for quite some years…….

A large number of voluntary organizations are involved in developing technologies for rural areas. However, these technologies have hardly touched the lives of rural population. Data on rural market potential shows ….

Q. Explain the concept of reference group influence in context of rural markets. How does it differ from urban markets?
Answer. An individual’s reference group consists of all the groups of persons that have a direct (face-to-face) or indirect influence on the person’s attitudes or behaviour. In rural markets, people usually belong to the direct groups, i.e. cherish personal relations……

Family is the most influential of the reference groups. Family consists of people related by blood marriage or adoption. While the influence of family is diminishing in most developed countries……

An opinion leader has great influence in rural markets. Opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. ……

Typically in most rural health services campaigns, opinion leaders, who may be the village educated youth, the community health worked the school teacher the sarpanch or socially influential people ……..

The existing users of the product are also strong influences for the rest of the village. On account of volatility of agricultural earnings, the rural buyer is a more risk averse buyer. Lack of adequate product information…… Download Full MS-611 Ignou Solved Assignment Rural Marketing for July-Dec.

Q. What media mix would you use for Rural marketing?
Answer. Marketers and advertisers are quite familiar with the media options to be used, if they were to focus on the urban markets. Mass media vehicles such as radio, print, hoardings and TV are……

when it comes to the rural markets, the reach of mass media is very limited. Even where the reach is better, the choice within each medium is not very high. Moreover, the comfort level in using these to communicate effectively……

One of the first non-traditional media to emerge in the rural context was wall painting. Brightly painted walls near the village bus stop, cinema hall, banks, post offices, big retail outlets or panchayat office, generated lot of visibility among the rural…….

Fairs are the integral part of rural people’s life. For the rural people, they are the source of entertainment and for the marketers a good opportunity to launch their products in the rural market. It has mass appeal as several…….

Melas are again the essential element of India’s culture and pulls large population. In a trade mela, one can find variety of products across categories. Melas are held usually during …….

Communication for rural markets calls for a different kind of outlook. There must be a strong accent on helping the target relate to the message. The entire communication and media ……. Get Ignou Mba MS-611 Solved Assignment

Since rural areas have limited venues for entertainment, conducting an event in rural areas usually brings a good response. A well-planned event……