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Course: Master of Business Administration
Question and answer of MS-61 Solved Assignment
MS-61 Solved Assignment 2022 – Consumer Behaviour
1. How would you differentiate between organisational buying and individual buying? Taking the example of purchase of stationery of your personal use and for organisational purposes, explain the differences.
2. Discuss the theories of motivation, and types of motivational conflict.
3. Define the concept of social class. Do you think that social class or income would be a better segmentation tool for the marketing of holiday packages? Discuss.
4. Differentiate between interpretation and yielding. How does the former affect the latter?
5. Take the example of a Washing Machine purchase by your family. Explain the decision process with the help of Howard Sheth Model.
6. Write short notes on following
a. VALS-2 Classification
b. Family life cycle concept
c. Theory of self-concept, and related concept.