Title: MS-61 Solved Assignment 2022
Course Code : MS – 61
Course Title : Consumer Behaviour
Session: January 2022 and July 2022 sessions
Assignment Code : MS-61 /TMA/JAN/2022
Coverage : All Blocks
University: IGNOU
Course: Master of Business Administration
Language: English
Soft Copy: Yes
Downloadable File: Yes
File: PDF/Zip
Economy version
MS-61 Solved Assignment 2022 – Consumer Behaviour
1. How would you differentiate between organisational buying and individual buying? Taking the example of purchase of stationery of your personal use and for organisational purposes, explain the differences.
2. Discuss the theories of motivation, and types of motivational conflict.
3. Define the concept of social class. Do you think that social class or income would be a better segmentation tool for the marketing of holiday packages? Discuss.
4. Differentiate between interpretation and yielding. How does the former affect the latter?
5. Take the example of a Washing Machine purchase by your family. Explain the decision process with the help of Howard Sheth Model.
6. Write short notes on following
a. VALS-2 Classification
b. Family life cycle concept
c. Theory of self-concept, and related concept.
IGNOU university has uploaded their current session MBA programme Assignment for the session year 2022-23. Candidates have to submit MBA Solved Assignments to get a permit of attending the Term End Exam of the IGNOU MBA Programme.
Last date of submission for for IGNOU MBA Assignment ms 61 is January 2022 session is 30th April, 2022 and for July 2022 session is 31st October, 2022.