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Course: Master of Business Administration
Question and answer of MS-423 Solved Assignment
Marketing of Financial Services
MS-423 Solved Assignment 2021 – Marketing of Financial Services
1. Discuss the characteristics of financial services? Explain the application of different marketing orientations in marketing of financial services.
2. What are the channels of distribution for banks? List the various types of bank branches and explain the characteristics and utility of each of them.
3. What is project financing? Describe the various sources of project financing. Discuss the new/innovative instruments used for project financing.
4. What are insurance services and pension funds? Discuss the scope for growth of insurance services and pension funds in India.
5. Discuss the strategic issues faced by financial services institutions and explain the application of information technology to address these issues.