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Course: Master of Business Administration
Question and answer of MS-423 Solved Assignment
Marketing of Financial Services
MS-423 Solved Assignment 2020 – Marketing of Financial Services
1. Explain the various behavioural models used for analyzing buyer’s behavior and discuss their marketing applications.
2. Explain the special nature of banking services. Discuss the channels for distribution of banking services and products and describe the various types of bank branches.
3. Explain the following:
(i) Bill financing and bill discounting services
(ii) Factoring and forfaiting services
(iii) Securitization services
4. Briefly explain the various types of insurance services? Explain the need and scope of marketing of insurance services and discuss the strategies for effective marketing of insurance services.
5. How are the developments in information technology likely to impact international business and the supporting financial services?