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Ms-06 Marketing for Managers
Course: Master of Business Administration
Fully Solved: Yes
MS-06 Solved Assignment 2020 – Marketing for Managers
1. (a) Explain the term Marketing and discuss the scope and its relevance in an enterprise. Discuss the elements of marketing mix in the below mentioned products:
(i) Detergent soap brand
(ii) 125 CC motorcycle
(b) Define segmentation. Discuss how the concept of segmentation, targeting and positioning (STP) strategies help in marketing.
2. (a) What are the major considerations involved in designing a marketing organization? Discuss with a suitable example of your choice.
(b) Why it is important to have a sound knowledge of consumers in marketing of products and services? Explain with suitable examples. Explain the four major factors that influence consumer buying behavior.
3. (a) What is a brand? Explain the distinct advantages that firms get from branding decisions. Suggest how companies can build brand, by taking examples of
(ii) Edible cooking oil
(b) What is a price? Discuss the major pricing strategies available to the marketers.
4. (a) Distinguish advertising from publicity. Discuss the statement “Advertising is paid for,publicity is prayed for”. When and why personal selling is more effective than other methods of promotion? Illustrate with an example.
(b) What are the various costs associated with physical distribution? Discuss each of these in detail.