Ms-06 Solved Assignment

Old Samples – Ignou MS-06 Solved Assignment

Q. “Distinguish between Product Marketing Vs. Services Marketing with suitable illustrations”. Explain why service marketing is considered as more challenging than product marketing. Elaborate with suitable examples.

Answer. A product is tangible – any item you can physically touch, has packaging and usually a shelf life. But defining services is more difficult. They may not be the same for every customer every time they are bought. Think about flights. Ticket prices constantly change along with the level of service. The service on one flight could be entirely different from another with the same airlines….

Construction workers building a bridge might argue otherwise but most buyers of services are purchasing intangibles. This is also a commonly cited difference that really isn't that important when looking from an investment standpoint……

Products tend to fill a customer's need or want, so companies can use this to sell a product. A service is more about selling a relationship and the value of the relationship between the buyer……

A service is consumed as it is offered, so it lacks the return factor that a product has. Some service providers overcome this by offering money-back guarantees……

Q. Discuss the importance of the Marketing Research function and its application in the current business environment.

Answer. Market research is essential for the survival and growth of your business. It enables you to improve the competitive nature of your business and reduce your risks. Far too many businesses embark on projects or ventures without proper market research. All too often a business failure is said to be the result of 'poor market research'…….

Get Ignou Mba MS-06 Solved Assignment. If you are already in business, market research continues to be very important, and should be an integral part of your daily business operation…….

It’s always good to know how you measure against your competitors. Market research finds out just where you are and then, according to the results, you can take action to change perception…….

They realized that the platform they had built had tremendous scalability and potential. Suppose they doubled-down on simplicity, and just made a portal where people could share what they were up to. They looked at existing social networks like Facebook, and researched customer dissatisfaction……..

Q. Discuss Product Life Cycle concept and elaborate on the importance of PLC as a tool for monitoring and nurturing a brand. Illustrate with suitable examples.

Answer. The theory of a product life cycle was first introduced in the 1950s to explain the expected life cycle of a typical product from design to obsolescence, a period divided into the phases of product introduction, product growth, maturity, and decline….

This is the boom time for any product. Production increases, leading to lower unit costs. Sales momentum builds as advertising campaigns target mass media audiences instead of specialized markets….

Sales, discounts, and advertising all play an important role in that process. For products that are well-established and further along in the growth phase, marketing options include creating variations of the initial product that appeal to additional audiences……

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Combines those elements is also sometimes seen as viable, but comes to fruition only rarely. Under this scenario, the product is discontinued and stock is allowed to dwindle to zero, but the company sells the rights to supporting the product to another company,…